This course will teach you how copyrights and trademarks can help your business succeed in our digital economy and literally pays for itself by saving you hundreds of dollars in legal fees!
To do business today you need a website and a full online presence on social media platforms such as Facebook and LinkedIn. That means that your business depends on your intellectual property -- your written materials and your personal brand. In this hour-long course, you will learn how to register and protect the copyright in your website and social media and how to avoid violating the copyrights of others. You will also learn how to evaluate whether or not you need a trademark, what to do if you decide that a trademark will help your business and what you can and cannot do with the trademarks of others.